How Rock Solid Landscape crossed seven figures in a year.
Rock Solid Landscape, a full-service landscaper in Wauseon, OH, grew from about $700K to $1.4M in annual revenue in its first full year with Lawn & Land Marketing, while its monthly calls jumped roughly 4x, driven by local SEO rather than paid ads.
Rock Solid Landscape had built a strong reputation around Wauseon, OH since 2015, but even with a big-name agency running their ads, the phone stayed quiet, especially in winter, and most leads were tire-kickers. In one year on a complete, organic-first marketing system, their monthly calls climbed roughly 4x, their Google search impressions grew 378%, and their annual revenue doubled, from about $700K to $1.4M.
The return: In its first full year, and without spending on paid ads, Rock Solid grew from about $700K to $1.4M in revenue, by the owner's own account.
One year, by the numbers.
In their first year with us, here is what changed for Rock Solid, all of it driven by local SEO and systems rather than paid ads.
The growth was not a one-month spike. Here is how their Google Business Profile climbed over the first six months on the program.
| Month | Calls | Profile impressions | Interactions |
|---|---|---|---|
| Month 1 | 40 | 606 | 211 |
| Month 3 | 109 | 2,072 | 676 |
| Month 6 | 165 | 3,583 | 1,094 |
The owner puts the bottom line simply: about $700K the year before, and $1.4M in their first full year with us.
These are company-wide results, and Rock Solid is a strong operator in its own right. Their growth reflects their own team and craftsmanship as much as the marketing. Our role was to be one of its core drivers, and the right marketing partner to grow alongside.
Hear it from the owner.
Zach Franz on the year Rock Solid crossed seven figures.
“Last year we were somewhere around the $700,000 range, and this year, with the help of Lawn & Land, we'll be north of a million. The biggest difference has been the volume and quality of leads. Worth every penny. If you're on the fence, just do it.” Zach Franz, owner of Rock Solid Landscape (Wauseon, OH).
Spending on ads, still waiting for the phone to ring.
Rock Solid Landscape had been in business since 2015, delivering high-quality landscaping across Northwest Ohio. But even with a big-name agency in their corner, they were not growing anywhere close to what they expected.
They were spending money on Google and Facebook ads, and the phone was still quiet, especially through the winter. When calls did come in, most were low-quality leads that wasted their time.
“We were spending on marketing, but it just wasn't moving the needle. We kept getting tire kickers. We knew something had to change.”
A complete system, built to ring the phone without ads.
We built a custom strategy around one goal: make the phone ring with serious, ready-to-book customers, while building authority and visibility for the long haul. No paid ads, just a system:
- Google visibility fix: cleaned up their local listings and overhauled their Google Business Profile so they showed up when it mattered
- Content that converts: weekly local blog content, fresh profile posts, strategic review requests, and high-quality backlinks
- Lead capture and follow-up: tracked every call, improved mobile usability, and set up automated responses to follow up with hot leads instantly
- Consistent quarterly improvements: analyzed competitors, watched rankings, and made adjustments every 90 days to stay ahead
- Relentless communication: fast, transparent, and proactive, so they never had to wonder what was happening or chase us down
The sections below walk through what each piece produced.
First place, where it actually matters.
The engine of Rock Solid's growth was local SEO. We rebuilt their visibility from the ground up: cleaned and optimized their local listings, overhauled their Google Business Profile, published weekly local content, earned reviews, and built quality backlinks. The result is that they now rank #1 for 18+ money-making keywords across their service area, after struggling to break onto page one at all.
That visibility shows up in the numbers: monthly Google Search impressions grew from 11,281 to 53,922, and clicks to the site grew from 137 to 775, both in their first year.
The name AI tools recommend.
More homeowners are starting their search by asking an AI tool, not just Google. The companies that have done the local SEO groundwork are the ones those tools tend to surface. When we checked, ChatGPT named Rock Solid its top recommendation for the best landscaper in Wauseon, OH, ahead of the other local options.
AI answers are still emerging and they change over time, so we treat this as a point-in-time snapshot, not a guarantee. But as more searches start inside tools like ChatGPT, being the name they recommend is a real, early edge.
Catching every lead, and following up fast.
More visibility only pays off if the leads it creates actually get answered. We tracked every call, tightened up the site on mobile so it was easy to call or book from a phone, and set up automated responses that follow up with hot leads instantly, so a busy crew in the field never loses a ready-to-book customer to a missed call.
It worked where it counts: 60 to 70% of the calls coming in were brand-new callers, not repeat customers or spam, and the leads were real jobs rather than tire-kickers.
Never wondering what's happening.
One of the biggest differences Zach points to is not a metric at all: communication. We kept it fast, transparent, and proactive, so Rock Solid never had to wonder what was happening or chase us down for answers. Every 90 days we reviewed competitors, watched rankings, and adjusted the plan to stay ahead, and we kept them in the loop the whole way.
From stuck to market leader, in under a year.
This was never just about rankings or traffic. It was about building a system that works, even through the slow season. In under twelve months Rock Solid went from frustrated and stuck to a market leader in their area, without paid ads, just strategy, execution, and communication: roughly 4x the monthly calls, a 378% jump in search impressions, and annual revenue that doubled, from about $700K to $1.4M.
Rock Solid is a strong operator in its own right, so that growth belongs to their team and craftsmanship as much as to the marketing. Our role was to be one of its core drivers, and the right partner to grow alongside. Want to see what the same system could do for your business? Book a free strategy call and we will map out the path.
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