Marketing for Landscaping Companies | Lawn & Land
Free strategy call available. Book now to discuss your growth  →
Home/Industries/Landscaping

Landscaping Marketing Company for Better Projects

Design, build, hardscape, planting. Your best work belongs in front of the homeowners ready to pay for it. We help landscaping companies fill the calendar with better projects, ahead of the seasons.

NALP member Google Partner 100% green-industry focused
A paver patio with a stone fire pit, retaining-wall plantings, and a covered pavilion at dusk, a finished landscaping and hardscape project

What is landscaping marketing?

Landscaping marketing is how a design-build company turns local search, ads, reputation, and a portfolio-led website into booked installs, timed around a season that swings hard. You're not hard to hire. You're hard to find. Most landscapers are slammed in June and silent in January. You've grown on referrals and great work, but referrals are finite, the phone goes quiet in the off-season, and the high-ticket installs you actually want are going to whoever shows up first online. We build the system that fixes all three, from landscaping website design to landscaping SEO that attracts better projects.

If you're comparing partners before you choose, use our guide to the best landscaping marketing agencies to compare fit, proof, and focus.

Why generic marketing doesn't work for landscapers

Generic marketing fails landscaping companies because it treats you like one business when you're really three. Design earns the trust, installs earn the money, and maintenance keeps the lights on between them. Three different buyers, three different sales. A generalist agency markets all of it the same way and floods you with mow-and-go tire-kickers in July, when your crews are already booked out. We market the way your business actually makes money.

 Lawn & Land (green-industry specialist)A generalist agency
Knows your seasonPuts the ad budget behind your highest-return months, so a strong spring fills the summerSpends the same every month, or pours money into slow months that can't pay it back
Speaks your languageHardscape vs. softscape, design/build, the book of businessGeneric "home services" templates
Builds the right sitePortfolio-led, built to sell $20K–$100K+ installsStock template, no project gallery
Filters your leadsQualified install leads that fit your crews and marginsVolume of cheap, mismatched calls
Proof that closesReviews and before/afters that win six-figure jobsSet it and forget it

Where should a landscaping company start with marketing?

Start with the order, not the channel. The mistake that costs landscaping companies the most money is not knowing where to spend their time and budget. This is the order we fix things in when we take on a new landscaping company.

1

A Google Business Profile, then a review system

Reviews are the most overlooked part of landscaping marketing. Ask in person when the job wraps up, which is when you're most likely to get one. If that doesn't happen, send a request right after the job and a text the next day: two asks within two days. Some owners pay crew members $10 to $20 for every review that mentions them by name. That bonus goes to your crew for asking, never to the customer: Google prohibits paying customers for reviews.

2

One paid channel, chosen by the size of the job

If your projects run five figures and up, start with Google, where people are actively searching for what you build. Someone scrolling Facebook on the couch isn't about to spend tens of thousands with a company they just saw. Lower-ticket work suits Meta ads, especially paired with an offer. Run both only when the budget covers both.

3

Answer every call and follow up every lead

Someone should pick up every call during business hours. For missed and after-hours calls, give people a choice: press 1 for an AI assistant, press 2 for voicemail. Some callers resent feeling tricked by AI, but given the choice, over 80% of callers on the systems we run pick the AI assistant. Add missed-call text-back from your business number and automatic follow-up on every website form. Sometimes you don't need more leads, just a better follow-up system.

4

A website that's never finished

Most underperforming landscaping websites never clearly say what the company does or where it works, and your service area is how search engines decide you're local. Give visitors one clear way to reach you, ideally a phone number, then keep adding to the site. Regular articles show search engines and AI assistants that you know your services and your service area.

I look at reviews like the water in landscaping. Your marketing is all of your landscape installations: every channel and everything you're doing right. But those landscapes can't survive unless they're watered. Reviews are the water.

Matt Foreman, founder of Lawn & Land Marketing

We market your company ahead of the seasons

Landscaping demand swings hard with the seasons. The fastest-growing landscapers we work with put their ad budget behind the busiest months, because a strong spring is what fills the summer, and they never stop marketing in winter, because that's when rankings move while competitors pull back. Here's how that plays out across the year.

Winter · Dec–Feb

Climb while others coast

On the ground

Work slows, crews thin out, and cash gets tight.

What we market

SEO, reviews, and new content keep building while competitors go quiet, which is when rankings can make their biggest gains. On a smaller budget, paid ads pause through the slowest months.

Spring · Mar–May

Capture the rush

On the ground

Demand peaks and speed-to-lead decides who wins.

What we market

The bulk of the ad budget, plus fast answering and follow-up, because the work you book now fills your summer.

Summer · Jun–Aug

Book the next wave

On the ground

Calls usually drop off in June and July. A strong spring is what keeps crews busy.

What we market

Follow-up on every spring lead that hasn't signed yet, fall projects, and every finished job captured for your portfolio and reviews.

Fall · Sep–Nov

Upsell & pre-sell

On the ground

Cleanups, planting, and prime outdoor-lighting season.

What we market

Fall calls that book your winter work, plus lighting and cleanup upsells to your base.

Run a warmer market? The swings flatten in the South and Southwest. We tune the calendar to your region, not a generic template.

Everything a landscaping company needs to get found and booked

It all works as one system (the site, the search presence, the ads, the reviews, and the follow-up) so a homeowner who finds you on Tuesday is a booked estimate by Friday. Every piece is built around landscaping.

How we grow a landscaping company

We grow a landscaping company in five steps: a strategy call, building the system, launch and lead capture, automated follow-up, and seasonal optimization, all run for you. No 50-item checklist, no guesswork.

1

Free strategy call

We learn your services, crews, margins, and the markets you actually want more work in.

2

Build the system

Portfolio site, local SEO, ads, reviews, and CRM, set up around your season and your declared service area.

3

Launch & capture

You go live and start capturing high-intent install leads, answered fast, before a competitor gets there.

4

Nurture & book

Automated follow-up works the long install sales cycle until the estimate is signed.

5

Optimize by season

We market ahead of the seasons and tune spend to your calendar, reviewed with you every quarter.

Proof, Not Promises

Real landscaping companies, growing right now. Same crews, same services, same markets. The one thing they changed? They started working with us.

Rock Solid Landscape truck hauling a tractor
Rock Solid Landscape
Ohio
$700K$1.4M
Annual revenue, first year with us
Read the full case study
Precision Landscape Management service truck and technician
Precision Landscape Management
South Carolina
200600/mo
Calls in the same month, one year later
Read the full case study
From The Ground Up Landscaping crew planting palm trees
From The Ground Up Landscaping
Florida
$1.8M$3.2M
Annual revenue, after two years

What landscaping owners say about working with us

Hear it straight from landscaping company owners across the country.

Logan's Landscaping testimonial
★★★★★

"Every dollar we put in, we're recouping more than three times the investment. He's improved our impact in the area 100-fold."

Peter Logan
Logan's Landscaping · Pennsylvania
Brothers Outdoor Services testimonial
★★★★★

"We bring in 3 to 10 leads almost every day. For every 10 that come in, we're closing 6 to 8 of them."

Rick McCarty
Brothers Outdoor Services · Connecticut
VASH Landscaping testimonial
★★★★★

"You've done exactly what you said you were going to do. You didn't blow smoke. Everything's here, it's legit, it's moving."

Prentiss Holt
VASH Landscaping · Tennessee
See more client experiences →

Landscaping marketing questions, answered

How do landscaping companies get more leads online?

With a portfolio-led website, strong local SEO and Google Business Profile, high-intent Google and Local Service Ads, and a steady flow of reviews, all working as one system. The landscapers who win rank for service-plus-city searches like "paver patio [town]" and answer new leads within minutes.

Should landscapers use Google Ads or Facebook ads?

It depends on the size of the job. For projects of five figures and up, start with Google, where people are actively searching for what you build. Facebook and Instagram are better for brand awareness and for lower-ticket services paired with an offer. Starting a design-build company on Meta usually buys a lot of cheap leads from people who are scrolling, not deciding.

How much should a landscaping company spend on marketing?

As a rule of thumb, roughly 5 to 7% of revenue for companies under $2 million, and a smaller share of revenue as the company grows. Lean toward the high end if you're pushing for faster growth and have the crew capacity to take on more work. Timing matters as much as the total: put the most behind your highest-return months.

How much should a landscaping company spend on Google or Facebook ads?

We recommend no less than $1,500 a month in ad spend, paid directly to Google or Meta, because below that you can't compete for the best jobs. It doesn't have to be every month: on a smaller budget, we'll usually pause ads in November and December and put that money into your highest-return months, like spring.

When should a landscaping company start marketing for spring?

In winter. Search demand quiets in the cold months, especially up north, so we use that window to build your rankings and visibility before your market starts searching again. By the time spring demand returns, you're the best-known name in town, because you never took your foot off the gas while competitors went quiet.

How much does landscaping marketing cost?

It depends on your market, your goals, and how aggressively you want to grow, so we don't put a number on it before we understand your business. What we can tell you up front: everything is built as one system, there's no per-channel upsell, and the strategy call is free.

What results can a landscaping company expect?

We don't guarantee specific numbers (no honest agency can), but real clients have grown from $700K to $1.4M in a year and more than tripled their monthly calls. On timing: paid ads can show a difference within 30 to 60 days, depending on your ad spend and the season. SEO on its own usually takes 9 to 12 months to show a significant improvement.

Why do you work on one-year commitments?

Because landscaping is seasonal. If you start with us in October, November and December will be slower no matter what, and comparing October to March is never a fair test. A full year lets us compare October to October and show you real growth year over year.

What do the fastest-growing landscaping companies do differently?

In our experience, they treat review generation, answering the phone, and frequent follow-up as non-negotiable, and they accept that many leads don't close right away. They put their ad budget behind the busiest months, because a strong spring fills June and July, and they never take their foot off the gas in winter. Consistency and momentum beat any single tactic.

Do you only work with landscaping companies?

We work exclusively with the green industry: lawn, landscape, hardscape, and outdoor contractors. That focus is the point: we already understand your seasons, your margins, and your customers, so you're never explaining your business to your marketing team.

Will this work in my market and for my size?

We market only the service areas you declare (no wasting budget on towns you don't want) and we have a path for both six-figure companies getting found for the first time and seven-figure companies scaling toward market dominance.

Do I need a new website, or can you work with mine?

You'll get a new one. Every program includes a world-class website built from the ground up, because we can't confidently take over a site when we don't know what's going on under the hood. We don't Frankenstein websites together, we build the foundation right.

How do you handle the slow season?

Search volume does fall in the slow months, so it'll still be quieter than your peak, we won't pretend otherwise. But that's exactly when your competitors take their foot off the gas. Because SEO compounds over time, we lean in hard right then, overtaking them in the rankings so you're pre-positioned for peak visibility when the busy season inevitably returns.

Let's fill your calendar with better projects.

One free strategy call. We'll show you exactly where you're leaving installs on the table, and what it looks like to fix it, ahead of the seasons. No pitch deck. No pressure.

Book a Free Strategy Call

Free, no obligation. Every path here leads to a real plan for your business.