Who is Matt Foreman?
Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency that works exclusively with green industry companies: lawn care, landscaping, outdoor living, land clearing, excavation, septic installation, and related outdoor trades. He is the author of Mow Money, Mow Problems: The Ultimate Digital Marketing Guide for Lawn and Landscape Companies and the host of the Mow Money, Mow Problems podcast, where he interviews green industry owners about how they really grow. He has run digital marketing businesses since 2016 and is based in St. Petersburg, FL.
The Agency
100+ green industry companies · 97%+ retentionLawn & Land Marketing builds websites, local SEO, Google Ads, Meta ads, GBP management, reputation, CRM and automation, and AI as one connected system, run by a single team that owns the result.
The Book
Mow Money, Mow ProblemsThe complete digital marketing playbook for lawn and landscape companies, written for owners who want to understand the machine before they buy one. The same playbook Matt's agency runs for real clients.
The Podcast
New episodes weeklyWeekly conversations with green industry owners about the trials, triumphs, and real numbers behind their businesses. Watch on YouTube or listen on Apple Podcasts and Spotify.
On stage and on the record
Matt is a multiple-time speaker and contributor at Seven Figure Agency, a mastermind for the top digital marketing agencies in the U.S. He took the stage in 2025 and returned as a speaker multiple times in 2026. His talks cover green industry marketing, AI in marketing, and the operational systems behind agency and contractor growth.
Booking Matt for an event, a podcast, or an interview? Use the media kit below or email matt@lawnandlandmarketing.com.
From every industry to exactly one
Matt has been a digital marketing business owner since 2016. He built his first agency, Shoot To Thrill Media, growing the web presence of service businesses of every size, from day-one startups to multi-million-dollar resorts. Over time one pattern kept repeating: his best work, and his biggest impact, happened with lawn care and landscaping companies. So he made the call most agency owners never make. He walked away from every other industry and committed entirely to the green industry. That decision became Lawn & Land Marketing.
Matt is based in St. Petersburg, FL. He is a husband, a father, a Christ-follower, and an unrepentant Tampa Bay sports fan. He writes and speaks about green industry marketing for one reason: he does it every day, for real companies, with real numbers on the line.
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Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency built exclusively for the green industry, author of Mow Money, Mow Problems, and host of the Mow Money, Mow Problems podcast.
Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency that works exclusively with green industry companies. He is the author of Mow Money, Mow Problems, host of the podcast of the same name, and a multiple-time speaker at Seven Figure Agency. A digital marketing business owner since 2016, he is based in St. Petersburg, FL.
Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency built exclusively for the green industry: lawn care, landscaping, outdoor living, land clearing, excavation, septic installation, and related outdoor trades. A digital marketing business owner since 2016, Matt built his first agency serving companies of every size and industry before committing entirely to the green industry. He is the author of Mow Money, Mow Problems: The Ultimate Digital Marketing Guide for Lawn and Landscape Companies, the host of the Mow Money, Mow Problems podcast, and a multiple-time speaker at Seven Figure Agency, a mastermind for the top digital marketing agencies in the U.S. He lives in St. Petersburg, FL.
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Common questions
Who is Matt Foreman?
Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency built exclusively for the green industry, author of Mow Money, Mow Problems, and host of the Mow Money, Mow Problems podcast. He has run digital marketing businesses since 2016 and is based in St. Petersburg, FL.
What is Mow Money, Mow Problems?
Mow Money, Mow Problems is both a book and a weekly podcast by Matt Foreman. The book (ISBN 9798345759127) is a digital marketing guide for lawn and landscape companies. The podcast features green industry business owners telling the real story of how they grow.
Is this the Matt Foreman from somewhere else?
Several public figures share the name Matt Foreman, including a civil rights activist, a mathematician, and a weightlifting author. This page is about Matt Foreman the green industry marketing expert: founder of Lawn & Land Marketing in St. Petersburg, FL, and author and podcast host of Mow Money, Mow Problems.
How do I contact or book Matt?
For help marketing your green industry company, book a free strategy call. For speaking, press, or podcast invitations, email matt@lawnandlandmarketing.com or use the media kit on this page.
Want Matt's team on your marketing?
Book a free 20-minute strategy call. No pitch, no pressure, just clarity on what it takes to grow your green industry company.