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Owner Stories

Owner Stories: Green Industry Growth

No fluff, no filler. Just real marketing insight from the team that builds growth machines for green-industry companies every day. New here? Start with our landscaping marketing playbook, then the outdoor living and land clearing pages.

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Real green-industry companies, real numbers. How lawn care and landscaping businesses grew when their marketing finally worked as one system.

Alex Barth of Troy's Tropics on the Mow Money, Mow Problems podcast
Owner Story

What Alex Barth's Troy's Tropics Story Teaches About Growing a Landscape Division From a Nursery

On Mow Money, Mow Problems, Alex Barth of Troy's Tropics on turning a nursery into a landscape division, a showroom location and local news.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman November 4, 2026
Johnny Kunen of Native NY Gardens on the Mow Money, Mow Problems podcast
Owner Story

What Johnny Kunen's Native NY Gardens Story Teaches About Winning Work Without Paid Ads

On Mow Money, Mow Problems, Johnny Kunen of Native NY Gardens on naming for search, quitting Yelp, and the cash-flow cost of slow-paying management contracts.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 28, 2026
Melissa Langer of Melissa Langer Landscape Architecture on the Mow Money, Mow Problems podcast
Owner Story

What Melissa Langer's Landscape Architecture Practice Teaches About Building From a Plan

On Mow Money, Mow Problems, licensed landscape architect Melissa Langer on why contractors want a plan first, pricing, and AI-generated yard designs.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 26, 2026
Luke Bunting of Harpwell Gardens and Landscape on the Mow Money, Mow Problems podcast
Owner Story

What Luke Bunting's Harpwell Gardens and Landscape story teaches landscapers

On Mow Money, Mow Problems, Luke Bunting of Harpwell Gardens and Landscape on communication, high-touch service and growing from referrals and Yelp.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 23, 2026
Mark Gilliland of Greenz Outdoor Services on the Mow Money, Mow Problems podcast
Owner Story

What Mark Gilliland's Greenz Outdoor Services story teaches landscapers

On Mow Money, Mow Problems, Mark Gilliland of Greenz Outdoor Services on reputation, moving from mowing to hardscape, and surviving the 2008 recession.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 19, 2026
Steve Kerns of S.K. Services on the Mow Money, Mow Problems podcast
Owner Story

What Steve Kerns's S.K. Services story teaches about turning mowing clients into hardscape clients

On Mow Money, Mow Problems, Steve Kerns of S.K. Services on turning recurring mowing contracts into retaining wall, patio and deck work.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 17, 2026
Jacob Hilland of Hilland Landscaping and Lawn Care on the Mow Money, Mow Problems podcast
Owner Story

What Jacob Hilland's Hilland Landscaping and Lawn Care story teaches about a sub network that can bid six-figure jobs

Jacob Hilland built Hilland Landscaping and Lawn Care from a push mower at 10 to six-figure bids by 22, leaning on subs instead of new hires.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 14, 2026
Megan Lowe of Megan Lowe Landscape Design on the Mow Money, Mow Problems podcast
Owner Story

What Megan Lowe's landscape design practice teaches about winning work without ads

On Mow Money, Mow Problems, landscape designer Megan Lowe on Google reviews, hourly pricing, and California's new Zone 0 wildfire rules.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 12, 2026
Steven Cochran of Cochran Lawn Care and Landscaping on the Mow Money, Mow Problems podcast
Owner Story

What Steven Cochran's Cochran Lawn Care story teaches landscapers

On Mow Money, Mow Problems, Steven Cochran on running a lawn and landscape company around 48-hour fire shifts: leaders, training videos and referral routes.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 12, 2026
Chase Farris of NexGen Landscaping on the Mow Money, Mow Problems podcast
Owner Story

What Chase Farris's NexGen Landscaping story teaches landscapers

On Mow Money, Mow Problems, Chase Farris of NexGen Landscaping on landing commercial accounts, building recurring revenue and working in 120-degree heat.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 12, 2026
Trevor Maack of New Horizon Landscaping on the Mow Money, Mow Problems podcast
Owner Story

What Trevor Maack's New Horizon Landscaping story teaches landscapers

On Mow Money, Mow Problems, Trevor Maack of New Horizon Landscaping on growing by acquisition, going 95% commercial and selling drainage work.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 12, 2026
Tim Kielblock of Hill Landscaping on the Mow Money, Mow Problems podcast
Owner Story

What Tim Kielblock's Hill Landscaping story teaches landscapers

On Mow Money, Mow Problems, Tim Kielblock of Hill Landscaping on keeping a 40-year name, why mowing is the door, and equipment that pays for itself.

Matt Foreman, founder of Lawn & Land MarketingMatt Foreman October 11, 2026