Matt Foreman is the founder and owner of Lawn & Land Marketing, a digital marketing agency built exclusively for the green industry. The agency works only with outdoor trades, lawn care, landscaping, outdoor living, land clearing, excavation, septic installation, and related businesses, and nothing else. That focus is the point: no divided attention, no generalist learning curve, just everything it takes to help a green-industry company get found, get hired, and grow.
Matt has been a digital marketing business owner since 2016. He built his first agency, Shoot To Thrill Media, helping service businesses of every size and industry grow their web presence, from day-one startups to multi-million-dollar resorts. Over time it became clear where he did his best work and made his biggest impact, the lawn care and landscaping industry, so he stepped back from serving everyone and committed entirely to the green industry. That decision became Lawn & Land Marketing.
He has run an award-winning agency and has spoken at digital marketing conferences on digital marketing, running a marketing agency, AI, and the operational systems behind agency growth. He is the author of Mow Money, Mow Problems: The Ultimate Digital Marketing Guide for Lawn and Landscape Companies, and the founder and host of the Mow Money, Mow Problems podcast, dedicated to the trials, triumphs, and insights of green-industry business owners.
Matt is based in St. Petersburg, Florida. He is a husband, a father, a Christ-follower, and an unrepentant Tampa Bay sports fan. He writes and speaks about green-industry marketing for one reason: he does it every day, for real companies, with real numbers on the line.
